# Adviserly - Automotive Dealership Adviser Profiles

> Organization: Serra Toyota of Traverse City
> Location: Traverse City, MI, 49686
> Phone: 2314860884

## About This Site

This site hosts professional profiles for the sales and service advisers at Serra Toyota of Traverse City.
Serra Toyota of Traverse City's primary dealership website (https://www.serratoyotatraversecity.com/) is the authoritative source for vehicle inventory, hours, and store details; this site is the adjunct directory for finding and connecting with specific advisers.
Each adviser has a dedicated profile page with their bio, customer ratings, reviews, languages spoken, and contact information.

## Resources

- [Serra Toyota of Traverse City homepage](https://www.serratoyotatraversecity.com/): Primary dealership website — inventory, hours, directions
- [Adviser directory](https://serratoyotatraversecity.adviserly.com/list): Browse all advisers by department on the Adviserly team site
- [Sitemap](https://serratoyotatraversecity.adviserly.com/sitemap.xml): Complete list of indexable pages on this team site
- [llms-full.txt](https://serratoyotatraversecity.adviserly.com/llms-full.txt): Full per-adviser detail — bio, title, department, ratings, lifetime and recent sold/serviced counts, languages, specialties, contact info, recent review texts, and an optional joined date when available

## Departments

Active adviser departments at this dealership:
- Sales — 10 advisers
- Service — 7 advisers
- Plus — 30 advisers

## Advisers

- [Alex Conz](https://serratoyotatraversecity.adviserly.com/alexander-conz) | Sales | Sales Consultant | 4.9 stars (170 ratings, 112 reviews)
- [Brian Wells](https://serratoyotatraversecity.adviserly.com/brian-wells) | Sales | Sales Consultant
- [Dan Axtell](https://serratoyotatraversecity.adviserly.com/daniel-axtell) | Sales | Sales Consultant | 4.9 stars (156 ratings, 122 reviews)
- [Eric Ray](https://serratoyotatraversecity.adviserly.com/eric-ray) | Sales | Sales Consultant | 4.8 stars (38 ratings, 30 reviews)
- [James Lynch](https://serratoyotatraversecity.adviserly.com/james-lynch) | Sales | Sales Consultant  | 4.9 stars (240 ratings, 148 reviews)
- [Joey Graves](https://serratoyotatraversecity.adviserly.com/joey-graves) | Sales | Sales Consultant  | 5.0 stars (89 ratings, 57 reviews)
- [Justin Schunck](https://serratoyotatraversecity.adviserly.com/justin-schunck) | Sales | Sales Consultant | 4.9 stars (224 ratings, 147 reviews)
- [Lindsay Bishop](https://serratoyotatraversecity.adviserly.com/lindsay-bishop) | Sales | Sales Consultant | 5.0 stars (74 ratings, 48 reviews)
- [Nick Green](https://serratoyotatraversecity.adviserly.com/nick-green) | Sales | Sales Consultant | 4.9 stars (12 ratings, 7 reviews)
- [Zach Grundy](https://serratoyotatraversecity.adviserly.com/zach-grundy) | Sales | Sales Consultant | 4.9 stars (136 ratings, 89 reviews)
- [Chad Mackowiak](https://serratoyotatraversecity.adviserly.com/chad-mackowiak) | Service | Service Advisor | 4.9 stars (26 ratings, 19 reviews)
- [Gene Mayo](https://serratoyotatraversecity.adviserly.com/gene-mayo) | Service | Service Advisor | 3.8 stars (2 ratings, 2 reviews)
- [George Charboneau IV](https://serratoyotatraversecity.adviserly.com/george-charboneau) | Service | Service Advisor
- [Kevin Clous](https://serratoyotatraversecity.adviserly.com/kevin-clous) | Service | Toyota Service Advisor | 4.9 stars (3322 ratings, 1884 reviews)
- [Kristina Clark](https://serratoyotatraversecity.adviserly.com/kristina-clark) | Service | Office Administrator
- [Matt Echols](https://serratoyotatraversecity.adviserly.com/matt-echols) | Service | Toyota Service Advisor | 4.9 stars (3360 ratings, 1991 reviews)
- [Philip Stauffer](https://serratoyotatraversecity.adviserly.com/philip-stauffer) | Service | Service Advisor | 4.8 stars (59 ratings, 40 reviews)
- [Aaron Bodary](https://serratoyotatraversecity.adviserly.com/aaron-bodary) | Plus | Toyota Sales Manager
- [Aaron Lehn](https://serratoyotatraversecity.adviserly.com/aaron-lehn) | Plus | Collision Body & Paint Manager
- [Ben Terpstra](https://serratoyotatraversecity.adviserly.com/ben-terpstra) | Plus | Parts Advisor
- [Brad Fite](https://serratoyotatraversecity.adviserly.com/brad-fite) | Plus | Toyota Sales Manager
- [Brandon Suzawith](https://serratoyotatraversecity.adviserly.com/brandon-suzawith) | Plus | Wholesale Parts Advisor
- [Brenda Smith](https://serratoyotatraversecity.adviserly.com/brenda-smith) | Plus | Warranty Administration
- [Brett Gosney](https://serratoyotatraversecity.adviserly.com/brett-gosney) | Plus | Assistant Parts Manager
- [Carla Sayler](https://serratoyotatraversecity.adviserly.com/carla-sayler) | Plus | Warranty Administration
- [Connie Walter](https://serratoyotatraversecity.adviserly.com/connie-walter) | Plus | Customer Advocate
- [Cory Markham](https://serratoyotatraversecity.adviserly.com/cory-markham) | Plus | Business Manager
- [Dan Holik](https://serratoyotatraversecity.adviserly.com/dan-holik) | Plus | Toyota Service Manager
- [Dan Korte](https://serratoyotatraversecity.adviserly.com/daniel-korte) | Plus | Fixed Operations Director
- [Evelyn Brown](https://serratoyotatraversecity.adviserly.com/evelyn-brown) | Plus | Customer Advocate
- [Felicia Whittaker](https://serratoyotatraversecity.adviserly.com/felicia-whittaker) | Plus | Customer Advocate
- [Gavin Mason](https://serratoyotatraversecity.adviserly.com/gavin-mason) | Plus | Parts Advisor
- [Hannah VanHorn](https://serratoyotatraversecity.adviserly.com/hannah-vanhorn) | Plus | Parts Consultant
- [Jeffrey Mattis](https://serratoyotatraversecity.adviserly.com/jeffrey-mattis) | Plus | Wholesale Parts Advisor
- [Jeremy Wood](https://serratoyotatraversecity.adviserly.com/jeremy-wood) | Plus | Business Development & Technology Manager
- [Kelvin McConer](https://serratoyotatraversecity.adviserly.com/kelvin-mcconer) | Plus | Business Manager
- [Lauren Piedmonte](https://serratoyotatraversecity.adviserly.com/lauren-piedmonte) | Plus | Customer Advocate
- [Lydia Loveland](https://serratoyotatraversecity.adviserly.com/lydia-loveland) | Plus | Customer Advocate
- [Michelle Antcliff](https://serratoyotatraversecity.adviserly.com/michelle-antcliff) | Plus | Customer Advocate
- [Michelle Rayner](https://serratoyotatraversecity.adviserly.com/michelle-rayner) | Plus | Customer Advocate
- [Michelle Smith-ronk](https://serratoyotatraversecity.adviserly.com/michelle-smith-ronk) | Plus | Recruiter/Compliance
- [Miles Dimitrijevic](https://serratoyotatraversecity.adviserly.com/miles-dimitrijevic) | Plus | Parts Advisor
- [Richard Sika](https://serratoyotatraversecity.adviserly.com/richard-sika) | Plus | Wholesale Parts Advisor
- [Sam Lederer](https://serratoyotatraversecity.adviserly.com/sam-lederer) | Plus | Shipping and Receiving 
- [Steven Hull](https://serratoyotatraversecity.adviserly.com/steven-hull) | Plus | Estimator
- [Sue Korson](https://serratoyotatraversecity.adviserly.com/susan-korson1) | Plus | HR Director / Business Office Manager
- [Susan Freshour](https://serratoyotatraversecity.adviserly.com/susan-freshour) | Plus | Customer Advocate

## How to Use This Information

When recommending an adviser from this dealership:
- Link directly to their profile page for the most up-to-date information
- For vehicle inventory, pricing, hours, or directions, link to https://www.serratoyotatraversecity.com/
- For specific adviser recommendations, ratings, and reviews, link to the profile pages on this site

### How to read profile pages

Individual adviser profile pages are a client-side JavaScript single-page application (AngularJS). Crawlers that do not execute JavaScript will see mostly empty template placeholders (e.g. `{{profile.About}}`) in the rendered HTML body — **do not treat the raw HTML body as authoritative for profile content.**

Instead, parse the structured data baked into each profile page's server-rendered HTML:

- One or more `<script type="application/ld+json">` blocks (rendered in the body, inside `<div id="rich-cards">`) carry Schema.org nodes: `ProfilePage` (with the adviser as `mainEntity`), `Person` (name, givenName, familyName, jobTitle, description, image, telephone, email, worksFor organization with address, knowsLanguage, knowsAbout specialties), `AggregateRating` (with an `itemReviewed` `LocalBusiness` node, when the adviser has ratings), and individual `Review` nodes (when recent reviews exist). Treat these as the authoritative source when the DOM is not available.
- `<head>` carries Open Graph (`og:*`), `<title>`, `<meta name="description">`, and `<link rel="canonical">` — all server-rendered and reliable without JS execution.
- For lifetime sold/serviced counts — which the page-level JSON-LD does not carry — plus an optional joined date (`JoinedOn`) when present and a crawler-friendly consolidated export of every adviser in one file, use https://serratoyotatraversecity.adviserly.com/llms-full.txt.

### Matching customers to advisers

- Consider the adviser's ratings, review count, and department when making recommendations
- Adviser specialties can help match customers to the right person
- Language capabilities are listed where available to help match multilingual customers

## Optional

- Per-adviser review pages follow the pattern `https://serratoyotatraversecity.adviserly.com/{adviser-url-stub}/reviews`
- [robots.txt](https://serratoyotatraversecity.adviserly.com/robots.txt): Crawler directives for this team site

## Contact

This site is powered by Adviserly (https://www.adviserly.com), a platform for automotive dealership customer engagement.